Tesco ahead of Co-op and Morrisons in terms customers hunting discounted items – Gloucestershire Live

Savvy-savers make Tesco top of the shops in a survey of the most on-line searches for discount offers. New research from money.co.uk shows some 46,580 estimated searches per month for Tesco offers across all search variations – with around 33,100 queries for “Tesco offers” in March alone.

The analysis examined average monthly Google searches for all major UK supermarkets, combined with ‘deal’ associated search terms, to discover where customers were looking for offers the most. Co-op came second with 31,920 overall monthly searches, a 31.5 per cent drop from first position.

The chain is acknowledged in the research as “excelling” in the ‘deals’ and ‘offers’ categories, with 14,800 recorded Google queries in both.Coming close behind was Morrisons. The stats show customers are looking for its discounts 30,830 times every month.

READ MORE: Asda still the cheapest UK supermarket for online deliveries with prices almost £20 less than Ocado

Online retailer Ocado finishes at the base of the rankings on 11,630 searches. But It came second in the ‘discount code’ category with 8,100 searches, behind only Asda.

Florence Codjoe, personal finance expert at money.co.uk, said: “Grocery shopping is at the forefront of our efforts to reduce bills, as an activity that we all participate in regularly. Despite rising prices for a number of our everyday essentials, there are some effective steps that can be taken to keep your own costs down, and have some extra money for your own personal savings.”

Those tips are:

  • Keep your basket/trolley items consistent – Although difficult for those with varying tastes or a large family, buying the same items on a regular basis can make it easier to track if the costs of your favourite products are rising. Using a shopping list can also reduce overspending, as you’re more likely to stick to it.
  • Shop around – With the various supermarket choices British consumers have, it’s always worth comparing the selection of special offers and deals available from different retailers, along with their prices for different products.
  • Actively search for deals – Most discounts available from supermarkets can be found online, so a couple of well targeted Google searches should reveal potential savings. It’s also worth checking discount websites like hotukdeals for discount codes and free samples. Or Quidco, for cashback rewards on your purchases. If the internet is not your favoured tool, the papers can contain supermarket saving vouchers, or details on upcoming offers.
  • Don’t be afraid to try supermarket own brands – Usually cheaper than ‘name-brands’ and often equal in quality, substituting your favoured supermarket’s version for the brand you usually purchase could knock some money off your weekly shopping bill.
  • Add to your savings at every opportunity – Most banks now have the option to round up your purchases to the nearest pound and send the difference to your savings account, which is an easy way to raise funds. Alternatively if paying in cash put any spare change into a piggy bank or container, and watch it build up.
  • Take advantage of loyalty cards – The majority of British supermarkets offer a loyalty scheme, where customers can accumulate points or avail of exclusive special offers. Additionally they are almost all free to join, so can only benefit the shopper.

Ranked, – The most searched supermarkets for savings

1.

Tesco

46,580

2.

Co-op

31,920

3.

Morrisons

30,830

4.

Lidl

30,090

5.

Asda

23,420

6.

Sainsbury’s

21,290

7.

Aldi

19,630

8.

Waitrose

14,040

9.

Ocado

11,630

The full version of the data sheet can be found here.

Iceland and Farmfoods were excluded from the survey as predominantly frozen food specific retailers, with money.co.uk saying the alternative meanings of their names could also “potentially skew the search data.” Also excluded are Marks & Spencer with money.co.uk saying it was “impossible” to isolate searches that were in relation to supermarket goods and not the likes of clothing. Supermarkets that were specific to Northern Ireland and Scotland were omitted as they are not present throughout the rest of the UK.

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