Emirati artist Abdulla Lutfi collaborates with Amazon for special Eid project – The National

Abdulla Lutfi’s quirky black-and-white drawings are once again in the spotlight.

The Emirati artist, who has autism spectrum disorder, has teamed up with Amazon.ae to create special, limited-edition electronic Eid gift cards that can be purchased in various amounts.

There are two designs from Lutfi to choose from: one that shows a smiling family posed together with eidiyah gift ideas in the background and another with parents giving children, who are shown with big grins, their gifts with “Eid Mubarak” written in the background.

Abdulla Lutfi has designed special, limited-edition Eid gift cards for Amazon.ae. Photo: Amazon

After buying the electronic Eid gift cards online, customers can directly email them to friends or family with a personalised message, selecting the design of their choice from two artworks created by Lutfi.

Describing his collaboration with Amazon, he says he considers autism to be an advantage, and that it gives him a non-conventional outlook on life, which he enjoys translating through his art.

Lutfi says he hopes to bring happiness to everyone by contributing to Amazon’s electronic Eid Gift Cards, as it allows him to connect with millions of Amazon.ae customers through his creative drawings.

“At Amazon, we always look to bring diverse backgrounds, ideas, and points of view into everything we do, committed to fostering an inclusive culture. With Eid being one of the most important celebrations of the year for audiences across the UAE, we are excited to be joining in on the celebrations while introducing customers to Abdulla Lutfi’s incredible talent as a local Emirati artist on the autism spectrum,” says Ronaldo Mouchawar, vice president of Amazon Middle East and North Africa.

Emirati artist Abdulla Lutfi has created a collection of Amazon.ae Eid gift cards. Photo: Amazon.ae

“Our electronic Amazon.ae Eid Gift Cards collection this year embraces his unique talent, while offering customers more ways to gift each other eidiyah and shop during this joyous occasion.”

The cards are available in denominations between Dh1 and Dh6,000 and are valid for up to 10 years.

Lutfi goes by the artistic signature AL and has been drawing since he was 4. As a child, he would use his works as a means to communicate before he could speak.

In 2017, he held his first solo exhibition at Dubai’s Cuadro art gallery. His works showed the city’s skyline along with snapshots of life in the Gulf, offering a humorous approach with his distinctive monochrome drawings.

Since then, he has collaborated with other brands such as Converse to create street art at Dubai’s Kite Beach and Crate & Barrel for UAE-themed Christmas baubles.

Lutfi was among several artists left without a place to work when Mawaheb, a studio for people of determination, closed in 2020.

Tashkeel, a gallery in Nad Al Sheba, Dubai, stepped in and gave Lutfi and another artist, Asma Baker, a new place to create from. These days, he works in a studio called Next Chapter, in the historic Al Fahidi District.

Scroll through the gallery below to see more of Abdulla Lufti’s artwork.

Updated: April 18, 2022, 8:17 AM

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