Amazon has rolled out a new feature offering rebates to those using the Alexa app, as first spotted by TechCrunch. The Alexa Shopping List Saving system integrates cashback offers from brands within the shopping list section of the app based on what users have included on their list.
Alexa Shopping List Savings
The rebate offers from Amzaon appear on the shopping list part of the Alexa app. Users can select any offers that appeal to them and activate them ahead of their next shopping trip. After they go to the store and buy the product, they have to scan the barcode with the Alexa app and submit a picture through the app of their receipt. The company requires information on where and when the purchase was made, as well as the price of the product. Once approved, Amazon provides the rebate to the customer as part of their Amazon gift card balance. All of the details about the offer are accessible from the Alexa app. According to the company, the rebate is usually sent within a couple of days, though it could be as long as a week.
While the rebates may help Amazon boost the use of the Alexa app when people are shopping, there’s another clear benefit to the new program. The use of rebates, and the accompanying receipt image, offer a potential bonanza of data on consumer shopping habits. That data could help inform the decisions made by Amazon and its partners in all kinds of ways. It’s a streamlined version of the many “free gifts” available online in exchange for filling out surveys and otherwise providing data to marketing and advertising services.
“Discover offers for products in your shopping list or browse the savings page to see all available deals redeemable at any store. Redeeming selected offers is as easy as taking a picture of your receipt and product barcodes to get the qualifying rebate amount in the form of an electronic Amazon gift card,” Amazon explained in their FAQ for the feature. “By choosing to participate in the Alexa Shopping List Savings program we will get any information you provide, including receipt images and information we may extract from those receipts, and the offers you activate. You understand and acknowledge that your personal information may be shared with Amazon’s service providers.”